Y9051 - Start or grow your business with digital marketing part 2 (level 1–2)

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Start Date: 26/11/2026      End Date: 04/02/2027        Start Time: 18:00      End Time: 20:15        Hours per Week: 2.25      No of Weeks: 9
Fees:      £55.00 (tuition)     £259.00 (overseas)     £10.00 (concessionary)
Tutor: Vicki Parrott        No of Places: 7
Idea Store Whitechapel

Course Overview

Course Overview
In this course, you'll go beyond social media basics and build a real digital marketing strategy - content planning, paid advertising, SEO, email marketing, and measuring your results. By the end, you'll have a professional portfolio to show employers or business partners.

What will you learn and be able to do?

What will you learn and be able to do?
* Develop a content strategy and posting schedule so your marketing is consistent and purposeful rather than random - such as planning a month of social media content in advance with a mix of product posts, stories, testimonials, and offers.
* Set up and run a basic paid advertisement so you can reach new customers beyond your existing followers - such as creating a Facebook Ad to promote a special offer to people within 5 miles of your business, with a set budget and target audience.
* Understand SEO and email marketing basics so potential customers can discover your business and existing ones keep coming back - such as choosing the right words for your website so it appears higher in Google, or using Mailchimp to send a monthly newsletter to your customers.
* Measure your results and use AI to improve them so you stop guessing and start making decisions based on real data - such as reading a Facebook Ads report to see what worked, using AI to research trending topics, generate headline variations, or suggest improvements to your copy.
* Build and present a professional marketing portfolio so you have tangible proof of what you can do - such as compiling your best posts, campaigns with results, newsletters, and strategy into a document you can show an employer or business partner.
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Entry requirements

Entry requirements
This course is for learners with digital skills at level 1 or above who are comfortable using the internet, social media, and a smartphone. Designed for people in work, self-employed, or planning to start a business.
Prosp User 8

Equipment required

Equipment required
Please bring to every lesson:
A folder
Pens and pencils
Lined A4 paper
A smartphone (if you have one)
A reusable water bottle
You will also need a personal Gmail account to access Google Classroom. If you don't have one, your tutor will help you set one up.
Prosp User 9

How will you know you are making progress?

How will you know you are making progress?
Your tutor will give you feedback on the content you create each week. By the end, you'll have a working social media page with a portfolio of content you've created yourself.
You need to attend at least 80% of your classes.
Prosp User 12
Prosp User 11

Progress opportunities - your next steps

Progress opportunities - your next steps
Your tutor will talk to you about next steps - using your portfolio to apply for marketing roles, growing your own business, or further study.
Please ask your tutor for more information or contact us at: digital.ideastore@towerhamlets.gov.uk
Prosp User 10

Other info

Other info
One of our aims is to help you make progress in work or future studies. We also want to help you participate in your communities and become an active citizen. In our classes, you will develop important skills that employers value and that will help you in everyday life. Here’s what you will learn:
Communication Skills: You will learn to speak and write more clearly and confidently. This includes practising conversations for work, writing emails, and filling out forms.
Decision-Making: You will learn how to make good choices by evaluating different options and thinking critically about situations.
Teamwork: You will learn how to work well with others.
Problem-Solving: You will develop the ability to identify problems and find effective solutions, useful in both work and daily life.
Time Management: You will practice managing your time effectively, including setting goals and meeting deadlines.
By improving these skills, you will increase your chances of finding a job, advancing in your career, and becoming an active member of your community.
Prosp User 13

Extra Support

Extra Support
We can help you if you tell us you have a learning difficulty, disability or other support needs. Please tell us when you enrol or in your first class.
Prosp User 14