Y9081 - Start or grow your business with digital marketing part 1 (level 1–2)

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Start Date: 17/09/2026      End Date: 19/11/2026        Start Time: 18:00      End Time: 20:15        Hours per Week: 2.25      No of Weeks: 9
Fees:      £55.00 (tuition)     £259.00 (overseas)     £10.00 (concessionary)
Tutor: Vicki Parrott        No of Places: 10
Idea Store Whitechapel

Course Overview

Course Overview
Have you got a business idea? Or are you already running a small business and want more customers? This evening course teaches you the digital marketing skills you need to promote a business online. Held at Idea Store Whitechapel on Thursday evenings.

What will you learn and be able to do?

What will you learn and be able to do?
* Create a social media presence for your business so potential customers can find you and see what you do - such as setting up an Instagram business account for a cake-making business, or a Facebook page for a community project.
* Write social media posts that people want to read and share so your content attracts attention instead of getting scrolled past - such as telling the story behind a product, asking followers a question, or creating a call-to-action that encourages people to message you.
* Take and edit photos and short videos on your phone for marketing so you can produce eye-catching content without expensive equipment - such as photographing products in good lighting, filming a behind-the-scenes clip, or editing a video.
* Develop a recognisable brand identity so people remember you and trust what you're selling - such as choosing colours, fonts, and a tone of voice that make your business distinctive, and understanding why consistency matters across everything you post.
* Use analytics and AI tools to work smarter so you can make data-driven decisions and keep your marketing active even when you're busy - such as checking Instagram Insights to see which posts got the most engagement, or using ChatGPT to brainstorm content ideas and plan a week's posts.
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Entry requirements

Entry requirements
This course is for learners with digital skills at level 1 or above who are comfortable using the internet, social media, and a smartphone. Designed for people in work, self-employed, or planning to start a business.
Prosp User 8

Equipment required

Equipment required
Please bring to every lesson:
A folder
Pens and pencils
Lined A4 paper
A smartphone (if you have one)
A reusable water bottle
You will also need a personal Gmail account to access Google Classroom. If you don't have one, your tutor will help you set one up.
Prosp User 9

How will you know you are making progress?

How will you know you are making progress?
Your tutor will give you feedback on the content you create each week. By the end, you'll have a working social media page with a portfolio of content you've created yourself.
You need to attend at least 80% of your classes.
Prosp User 12
Prosp User 11

Progress opportunities - your next steps

Progress opportunities - your next steps
Other courses you can do after this course include:
Start or grow your business with digital marketing - part 2 (level 1–2)
Please ask your tutor for more information or contact us at: digital.ideastore@towerhamlets.gov.uk
Prosp User 10

Other info

Other info
One of our aims is to help you make progress in work or future studies. We also want to help you participate in your communities and become an active citizen. In our classes, you will develop important skills that employers value and that will help you in everyday life. Here’s what you will learn:
Communication Skills: You will learn to speak and write more clearly and confidently. This includes practising conversations for work, writing emails, and filling out forms.
Decision-Making: You will learn how to make good choices by evaluating different options and thinking critically about situations.
Teamwork: You will learn how to work well with others.
Problem-Solving: You will develop the ability to identify problems and find effective solutions, useful in both work and daily life.
Time Management: You will practice managing your time effectively, including setting goals and meeting deadlines.
By improving these skills, you will increase your chances of finding a job, advancing in your career, and becoming an active member of your community.
Prosp User 13

Extra Support

Extra Support
We can help you if you tell us you have a learning difficulty, disability or other support needs. Please tell us when you enrol or in your first class.
Prosp User 14